This is a page to describe what kind of traveller you are? You will need to think about and weave into your description information about the ways in which we study or segment travellers. First, we often think about the geographic origin of travellers – where are you from. For instance, I am from Kamloops, British Columbia, Canada. That helps the reader understand that I am someone from a rural area, not a big city. I like to be out in nature, particularly at the ocean, in wide open spaces, or in the mountains. Talk a little bit about your geographic origins that you associate yourself with the most and why. For instance, my mother is originally from northern Europe and my father is originally from the UK. You may see me wearing Viking traditional clothing or a Welsh tartan. Second, we often speak about the demographic information associated with travellers. This is information that we associate with the identity of a particular person. Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. I am considered a baby boomer. I am a Caucasian male of European origin. I am a professor with an advanced degree and I am single. That makes me a solo traveller. Third you need to identify your psychographic characteristics which include interests, activities, opinions, values and attitudes. I like bird watching, hiking, skiing, kayaking, gardening. On the Canadian Explorer Quotient, I am considered a Cultural Explorer. Cultural Explorers are defined by their love of travel and continuous opportunities to embrace, discover and immerse themselves in the culture, people and settings of the places they visit. Personality traits: Open, accepting, non-traditional, enthusiastic, creative. Tell a story about what type of traveller you are and provide a few images to support your description. Be sure to integrate into your description a critical analysis that summarizes the type of traveller you are from literature and market segmentation studies.
